Promoting, Protecting and Expanding the e-PTW market
The Motorcycle Industry Association (MCI) is a trade association representing companies from the wholesale side of motorcycling.  Its remit is to protect and promote the motorcycle industry and expand the motorcycle market for the benefit of members.

With the evolution transportation towards alternative power sources, the MCI has established the eMCI to similarly represent those with an interest in accelerating the adoption of electric and alternative Powered Two Wheelers in the UK.

Widespread interest in the formation of the eMCI has been received from stakeholders with varying interests in the development of the Sector. Major motorcycle manufacturers are strongly supporting the development of eMCI, which is a natural complement to the MCI’s activities - a trade association which has been at the forefront of representing motorcycling technological development for over a century.
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1000 riders will help shape the future of Harley-Davidson electric motorcycles

1000 motorcyclists will be given the chance to ride the first electric Harley-Davidson motorcycle next month, when a European ‘insight gathering’ tour begins in the UK. The riders are winners of a competition which the manufacturer devised to find out what riders expect from an electric Harley-Davidson.  Many are taking to social media to share their excitement at being picked. The first phase of Project Livewire, as it is known, took place in the US.   The second phase will stage stops in the UK, (16-17 May) before travelling to France (27-28 June), … MORE
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