Promoting, Protecting and Expanding the e-PTW market
The Motorcycle Industry Association (MCI) is a trade association representing companies from the wholesale side of motorcycling.  Its remit is to protect and promote the motorcycle industry and expand the motorcycle market for the benefit of members.

With the evolution transportation towards alternative power sources, the MCI has established the eMCI to similarly represent those with an interest in accelerating the adoption of electric and alternative Powered Two Wheelers in the UK.

Widespread interest in the formation of the eMCI has been received from stakeholders with varying interests in the development of the Sector. Major motorcycle manufacturers are strongly supporting the development of eMCI, which is a natural complement to the MCI’s activities - a trade association which has been at the forefront of representing motorcycling technological development for over a century.
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Tour news from Harley-Davidson electric prototype

Harley-Davidson's electric motorcycle prototype, billed as ‘Project LiveWire’ is currently in the middle of its European 'insight gathering' tour.  1000 ordinary riders across the UK and mainland Europe won their chance to ride the prototype via a competition.  Their feedback will be added to information collected on a similar tour, which took place across the US last year.  One of the first riders to try the bike in the UK gives his first impressions here. … MORE
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